Planning portfolio –
developing ideas for Digital Graphic
Task 1 – Developing ideas for digital graphic
I am designing a logo for my client who owns a company
within the fashion industry. The logo I am making is for a clothing line. The
logo is a Vxlca. I did logos that were similar to mine, which helped my
research. The similar which I used to
compare my own logo was Burberry London. This one was very similar because it
has the image on the top and then the company name on the bottom. Likewise with
my logo, the crown which is my image is on the top, then the word on the bottom
which is Vxlca.
The brand that I’ve
decided to research and explain about is Louis Vuitton.
This brand has a very similar target audience to me, which is why I’ve
decided to research about it. The target audience for my product
will be for teens, male/females that like nice flashy and fashionable brands.
The age for my product would probably ideally start from quite young like 11
year olds – 20 year olds probably. Because I reckon that’s a good age range.
Their lifestyle would probably young, healthy and active. Their occupation
would vary to be honest. They could have a part time job depending if they’re
16 year olds +. But they obviously won’t have a part time job if they’re under
that age. So it’s pretty much 50/50
My design/layout is basically a golden yellow crown then
underneath that, the logo company name written prestige saying ‘Vxlca’. So the
font will probably be in the adobe family, but it will be written bold but not
italic. The mode of address would probably be formal. This is because my logo
is quite prestige and formal.
The address mode for logo would be formal because the logo
is quite posh with a little class of elegancy at its finest. The font itself bestows a quite posh tone and
manor.
Likewise with Louis Vuitton, I would say their address mode
is very the same like mine. Because their logo is very posh and elegant.
The Psychographics for my logo is upper class. This is
because my brand would be high up in the table of anarchy. In addition to this,
the price would be expensive.
Hence why with Louis Vuitton, it would have the same
psychographics as my brand. Expensive price, high up in the table of anarchy
and so on.
The format for my logo is jpeg, this is because I have done
my research and found that most if not all logo’s are jpeg format type. Plus my
logo looks better and has better quality as a jpeg format type.
Planning portfolio (nature of content)
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Topic
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Purpose
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Started – Date and Time
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Date of completion
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Nature of content
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Initial idea development for high end fashion brand
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20/01/16
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Consideration of
audience
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Researching and explaining audience of high end
fashion brand ( )
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27/01/16
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27/01/16
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Layout design
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To come up with a range of ideas of my client.
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20-01-16
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23-01-16
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Input and manipulation of images
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To develop my ideas to better my product, in order
to come up with a result of final product for my client
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20-01-16
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23-01-16
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Selection of style and tone
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To complete my last draw, to my final ideas.
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20-01-16
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21-01-16
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