Monday 30 November 2015
Wednesday 21 October 2015
Logo analysis
Logo Research – Victor Ladoja
·
Decide on what type of graphic you want to
design
·
Identify the media sector you would design this
for (moving image, print, interactive, combination)
·
Discuss and explain the audience/s for your
product.
·
Start with initial sketches and ideas. Scan or photograph sketches for
this
·
Plan using a range of applications and the
formats for your graphic/logs
The type of graphic I would like to design is a logo, because im used to making logos and think as i have experience in making logos it'll be easier to create. Rather than creating something different whereby i dont have any experience in.
The audience for my product will be
teenagers just like me, aged 13-19 years old. This is a very beneficial
audience range
This is the 1st logo I made on Photoshop, I think
it looks very good and professional and would be very appropriate in the
business/media industry.
Over here is the second image that I also created on Photoshop,
which is a bit different to the 1st logo I created. I also think
that this one is very good because it may look a bit simple but looks
professional at the same time.
Finally this is my 3rd
product I created on Photoshop. This one is very creative with the crown and my
product name. My logo will be targeted at 11 year olds – 20 years old.
The software I’ll be using is
adobe Photoshop because I’m used to using Photoshop and very experienced. I will have a range of fonts because a
variety of fonts is very beneficial.
Unit 54 - Digital Graphics for
print
We are going to produce a digital graphic logo for print
base.
1. Semiotics –
Anchorage
2. Denotation
– What you actually see. What is signified
3. Connotation
– What it represents and suggest and what message is giving off.
4.
FedEx: Federal Express - Delivery/courier. The F and the E are capitals. The rest are lower case. Two different primary colours, orange and purple. Purple suggest royalty. Orange suggest
Its global, formal and institution. The arrow suggest moving
to the Future and delivering
parcels.
Baskin Robbins: The 31 suggest 31 different flavours Whilst
it says 31 It still spells out BR which is an abbreviation for baskin Robbins.
Again the name is lower case which shows simplicity and its basicness. There
are two main primary colours which are blue and pink. Blue suggests and purple
suggest. The layout is very creative and quite unique.
Choose 4 logo/graphics
1. Discuss Semiotics and Explain
2. Analysis of text, colour, image and layout.
3. Identify and explain target audience through your
analysis and how it appeals
Logo Analysis
LG: LG stands for Life is good. If you tilt the logo shape
around and connect the line with the other line, you can see a smiley face
which represents life is good. The target audience for this one is very quiet
different. I would say the target audience for LG would be from teenagers to
adults only. Little children or the very elderly wouldn’t really buy from LG as
they wouldn’t really know how to use them. With the text in this logo are in
capitals. This makes it more eye appealing and eye catching because it stands
out with its boldness. In this logo there are colours which are pink, grey and
white. Pink suggest power, energy and royalty. White suggest cleanliness and
goodness. Grey suggests dullness and plainness.
Burger king: In the actual logo there is a burger and inside
of the burger says Burger King and then you got the buns on the top and the
bottom. The target audience for this really is anyone who eats burgers. So
again it’s a wide range from children to adults/elderly. The text in this one
is quite unique because both of the words are in capitals but the ‘burger’ is
smaller than the ‘king’ bit. So this makes the ‘King’ bit stand out as it’s
bigger and bolder. The design and layout again is very creative. There are 3 colours
being used which are blue, gold/yellowish, and lastly red. These are 3 very
powerful colours which have many meanings. Blue suggests confidence and
loyalty. Gold suggests cheerfulness, happiness and joyfulness. Lastly red
suggests love, power, desire and energy. So all these 3 colours make the logo
much more powerful and creative as it has a lot of background meanings.
Specsavers: There are two lens glasses surrounded by the word so it’s representing glasses which is what they sell, the target audience for Specsavers is quite self-explanatory, it’s for people who need glasses/contact
lenses. So the target audience could be from anywhere from young children to elderly people. So it’s quite a big target audience. The font is quite simplistic, nothing fancy. There are only two colours being used which are green and white. Green suggest power, growth and freshness. White suggest cleanliness and goodness. It appeals because it’s very eye-catching and noticeable.
Coke: Its rare, but
hidden messages can be sometimes be a complete coincidence! A Danish flag can
be spotted in the negative space between the ‘o’ and the ‘L’, and Coca-Cola
used this to their advertising in Denmark. The target audience for coke is
mostly for children, teenagers and adults that generally like to drink coke.
Red suggests love, power, desire and energy. White suggest cleanliness and
goodness. The round circle in the
background is quite basic but then there’s the white bit with fancy writing.
File formats
JPG - Joint Photographic Group (pronounced 'Jay
peg')
The JPG is probably the most common file format now in use for storing
digital images, especially on the web. It is ideal for images that use more
than 256 colours, such as digital photographs.
GIF - Graphics Interchange Format
(pronounced 'giff')
Like the JPG, the GIF file format is
commonly used on the web. It is ideal for images that have large blocks of a single colour, and
it can support up to a maximum of 256 colours. Unlike with JPGs, it is possible
to alter the background colour of a GIF to make it transparent. This makes it
possible to place it over other images or on webpages.
BMP - Bit-mapped
This is an appropriate file format for
Windows users. It is used for general storage purposes - such as when images
are awaiting editing - or as wallpaper for a Windows desktop. BMPs aren't
really suitable for Macintosh computers or the web. BMP images are large files that require a lot of
storage space because no effort is made to reduce the file size.
Graphics packages
allow the user to save their work in compatible
file formats that can be used in a variety of software programs - e.g. .jpg, .gif, .tiff.
Print: The following applications that I would use to design
a print image would be adobe Photoshop, flash, illustrator. The file for a
print would be jpeg
Moving image: The following applications that I would use to
design a moving image would be adobe premiere pro, Sony Vegas pro.
Interactive: The following applications that I would use to
design an interactive product would be
Subscribe to:
Posts (Atom)